"While there is perhaps a province in which the photograph can tell us nothing more than what we see with our own eyes, there is another in which it proves to us how little our eyes permit us to see."

Dorothea Lange

VSS PAIA MANUAL

visual skills school logo

Visual Skills School (Pty) Ltd is the first accredited private education and training provider for a vocational national qualification in photography in South Africa. VSS is also accredited to offer a national qualification in Design, as well as skills programmes, up-skilling and short courses.

Visual Skills School follows a multi-disciplinary approach to outcomes-based visual arts education and training and focuses on photography, graphic design, visual communication, interactive media and related subjects. The rationale for this approach is that the largest demand in the medium and small business sector is for multi-skilled persons that can fulfil more than one function, instead of having to employ more than one person for those related functions, for example, photography and graphic design. Furthermore, employees in the public relations, sales and skills development departments of large businesses, as well as managers are often required to write reports and do audio-visual presentations for their companies and require skills to execute this function.

Visual Skills School is led by Hein and Christine Waschefort. Hein Waschefort brings expertise, a wealth of experience and a proven record in the creative media industry as photographer, conceptual artist, creative director and lecturer since 1982. He is also the author of a number of books on photography and the history of art and photography. Christine Waschefort has a diverse academic background and has extensive experience in client relations, communication, the media, conflict resolution, as well as copywriting, report writing and script writing. She has also authored books on communication, professional practice and audio visual presentation, as well as being an admitted Advocate to the High Court of SA.

Visual Skills School's vision

VSS strives to enhance, uplift and continuously improve the quality of its Education and Training products and services and is committed to make quality, career-focused visual arts education and training affordable and accessible to all learners in South Africa. Furthermore VSS is committed to transcend cultural and language barriers and promote understanding among diverse and multi-cultured people of South Africa, by building visual communication bridges.

......about us

 

 

 

 

 

...about us

The Creative Media Industry
The creative industry has undergone significant growth during the past three decades since the advent of the Internet and World Wide Web, which in turn gave rise to the birth of Visual Culture which is embedded in social institutions. Visual Culture recognizes the predominance of visual forms of media, communication and information in the postmodern world. Globalisation of markets relies heavily on visual culture to increase the exchange of knowledge, trade and capital around the world, driven by technological innovation like the internet. Visual Culture embodies culturally meaningful visual content that appears in multiple forms, and visual content migrate from one form to the other: print images and graphic design; TV and cable TV; film and video; computer interfaces and software design, internet/web as a visual platform; digital multimedia; advertising in all media (a true cross-media institution); fine art and photography; fashion; and architecture, design and urban design.
Modern businesses are strongly affected by competition as there are so many businesses selling the same products or offering the same services. Visual marketing is a key component of modern marketing and consumerism - the preoccupation of society with the acquisition of consumer goods. Visual marketing includes all visual cues like logo, signage, sales tools, vehicle branding, uniforms, advertisements (print, internet, TV), brochures, information DVDs, websites, billboards,  The significant increase in the number SMMEs also opened doors for freelance photographers and graphic designers to fulfil the need of visual marketing at a lower cost.


Accessibility
A key area that VSS strives to address is the lack / shortage of visual arts education in rural areas. The inaccessibility of visual arts education to all South Africans is largely attributable to the concentration of education and vocational training centres in major economic hubs such as Johannesburg, Cape Town and Pretoria. The cost associated to accessing education centres, by physically going to major cities, presents a key obstacle to education for most rural residents wishing to pursue visual arts education and training.  For that reason VSS plans to initiate a VSS Creative School on Wheels division to address the needs of creative and talented people in remote rural areas by brining visual arts education to them instead of expecting them to come to education. By so doing VSS aims at contributing to give effect to everyone’s Constitutional right to “further education” (Art 29(1)(b) of the Constitution of the Republic of South Africa, 1996).

Mission

VSS's mission is to provide students with the theoretical and practical knowledge that will lead to the successful launch of a career in the dynamic visual media industry. To accomplish this, VSS is dedicated to the achievement of the following objectives:

Location

VSS College Campus is situated at 186 Jack Hindon Street, Pretoria North.